Red Letter Designs
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INTERNET MARKETING
What is Marketing?
Search Engine Marketing
Search Engine Optimization
 
WEB DEVELOPMENT
Web Design
Programming
Web Hosting/eCommerce
 
DIGITAL DESIGN
Logo Design
Banner Ads
Digital Photography
 

WEBHOSTING

We offer a Linux-based Web Hosting solution. Linux is a comprehensive, stable platform. Linux Web Hosting coupled with Apache is able to accommodate all of the most requested Web Hosting account options. Why Linux? We have found it to be more reliable and to have more options (see chart below)

 

Service
Windows Linux
FTP Access
yes
yes
Telnet/SSH Access
limited
yes
HTML & JavaScript
yes
yes
FrontPage Extensions
yes
yes
CGI/Perl
limited
yes
ASP
yes
limited
PHP
limited
yes
ColdFusion
yes
yes
Access Database
yes
no
mySQL Database
yes
yes

 

eCOMMERCE

The things you need to keep in mind when thinking about building an e-commerce site include:

  • Suppliers - this is no different from the concern that any normal store or mail order company has. Without good suppliers you cannot offer products.
  • Your price point - a big part of e-commerce is the fact that price comparisons are extremely easy for the consumer. Your price point is important in a transparent market.
  • Customer relations - E-commerce offers a variety of different ways to relate to your customer. E-mail, FAQs, knowledge bases, forums, chat rooms... Integrating these features into your e-commerce offering helps you differentiate yourself from the competition.
  • The back end: fulfillment, returns, customer service - These processes make or break any retail establishment. They define, in a big way, your relationship with your customer.

When you think about e-commerce, you may also want to consider these other desirable capabilities:

  • Gift-sending
  • Affiliate programs
  • Special discounts
  • Repeat buyer programs
  • Seasonal or periodic sales

The reason why you want to keep these things in mind is because they are all difficult unless your e-commerce software supports them. If the software does support them, they are trivial.

Call Red Letter Designs today to discuss your customized needs.